Gratitude
I know this is a business/copywriting blog, but I feel in these very tricky and unusual times it’s OK to take a few liberties. Especially if it’s to try and create some good. I know the world is an even scarier place than normal...
I know this is a business/copywriting blog, but I feel in these very tricky and unusual times it’s OK to take a few liberties. Especially if it’s to try and create some good. I know the world is an even scarier place than normal...
I love living on the Fraser Coast. The sun is shining. People are friendly. We have so many amazing businesses to choose from here. You know what’s less cool though? It’s incredibly difficult to find out up-to-date, relevant information about the amazing array of...
At this point, you likely understand that your brand is more than just your logo and the colours you choose. But there’s so much more to consider. Are you trading ethically? (And if so, do your customers know? If not, why not?) How do...
So, trust. Not easily given, not easily earned. It’s kind of fundamental to getting people to part with their cash, right? If they trust you, they believe in your brand. In your message. They believe in you, they not only invest emotionally, but...
While there’s a place for variation in tone, starting your first interaction to a new investor or client with, G’day” generally isn’t going to score you a lot of brownie points unless you work for ‘Geoff’s Rinky Dinky Di Aussie Crocodile Pie Shop’…
...As business owners we are constantly juggling all the priorities life throws at us- servicing clients/customers/patients, marketing, admin, bookkeeping, creating amazing products, innovating, networking, growing. Add in our personal lives- children, partners, our health and fitness, hobbies, social lives, aspirations for self improvement....
I had so much to write about this topic, I decided to turn it into a blog post. I hope you’ll indulge me while you follow my logic… 2. EXPERTISE. In my life, I have had every type of job going. From the age of 14, I...