Why hire a copywriter? (Part 2)


Write It Glasses

I had so much to write about this topic, I decided to turn it into a blog post. I hope you’ll indulge me while you follow my logic…

2. EXPERTISE.

In my life, I have had every type of job going. From the age of 14, I worked in hospitality, managing an ice cream shop, working in fine dining restaurants, juggling a full-time restaurant manager’s position with a full-time degree in communications and cultural studies. I have worked in offices in the film and television industry, recruitment, sports, tertiary education and HR. I have been a personal trainer, running my own business, and a travel consultant for Flight Centre. My time as a features writer for the Fraser Coast Chronicle was a turning point – I found the thing I loved to do most in the world. (aside from raising my girls, of course.)

From these roles, I have learned to be organised, quick to respond and clear in my communication. From these roles, I have learned how to run a business on my own. From these roles, I have learned an enormous amount about sales, what drives customers’ choices and how to express that in clear, concise copy.

Every twist and turn of my professional career has brought me to now. To my dream job, and a job that I’m actually quite good at, believe it or not. I know it’s not the cool thing to do, particularly in Australia and the UK where we are trained not to toot our own horns, but I know I have finally found the thing I am supposed to do with my life.

Now we have settled in Hervey Bay for the foreseeable future, I have made it my mission to help as many small business owners as I can achieve their greatest successes. I am constantly upskilling and learning as much as I can about SEO, email sequencing, business development and all things digital marketing so I can give my clients the very best quality writing.

So here are some of my favourite resources for keeping my writing skills and business knowledge up-to-date:

  • Hot Copy Podcast by copywriting superstars Kate Toon and Belinda Weaver. This plays on loop in our car. Mercifully it has well and truly replaced The Wiggles as our driving soundtrack, and if we’re lucky, it might even lead to 2x mini copywriters joining the team!

  • How to Write Better Copy’ by Steve Harrison. A quick, easy-to-read how-to packed with real-world advice on how to improve your content. Well worth a read.

  • Copyblogger the OG source for all things writing/business. Established in 2006, Copybligger is an essential resource for anyone producing content of any description!

  • Daily Draft emails from Belinda Weaver’s Copywrite Matters. These daily snippets take maybe two minutes to read but deliver huge, golden steers toward new tools (i.e. Toggl and Hemingway) and great techniques to convert sales, drive traffic and create amazing copy.

So there you have it. A little insight into why you should hire a copywriter (i.e. me), and a few great sources of info to improve your own work. I’d love to know what the most useful business resources are to you! Join in the conversation below, or get in touch directly via email or the socials – Facebook and LinkedIn.

The third and final installment coming in 3, 2, 1…

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